Designer with a love for 75gsm Creamy Book Paper and RGB Red
About
Instagram (more work here)
Instagram posts
Instagram posts
Colours Creative Studio
Identity
The Brand
COLOURS is a female founded full service creative studio. They specialise in social with a strong emphasis on empowering women by hiring predominantly female creatives.
The Task
Design a simple, timeless and bold logo with a feminine touch. Purple and red were requested, as well as the use of a gradient. Clients mentioned that they both love films, specifically from the 90s.
The Idea
Taking cues from the 90s film aesthetic, mirroring their content creation expertise, the central "O" undergoes a transformation, replaced by an icon resembling the body of a vintage video camera. The use of halftone imagery gives the brand identity a nostalgic vibe and creates continuity in their social media content.