Designer with a love for 75gsm Creamy Book Paper and RGB Red
About
Instagram (more work here)
NITEWORKS
Identity
The Task
Conceptualise a new coffee brand and design the corporate identity and packaging.
The Idea
NITEWORKS is a coffee bar and roastery that comes alive when the sun sets, becoming a casual meeting place for evening get-togethers or the go-to spot before your early morning start.
NITEWORKS is a twist on 'coffeeworks.' The term 'NITE' is trademarked and serves as the inspiration for various brand extensions; NITETRACKS, a monthly curated playlist, and NITERIDES, nocturnal group cycles kicking off and concluding at the shop. Come daylight, NITEWORKS seamlessly transforms into DAYWORKS. Here, customers can conveniently order their coffee through a dedicated app, bringing the coffee straight to their doorstep.
*Concept