Designer with a love for 75gsm Creamy Book Paper and RGB Red
About
Instagram (more work here)
Pomegranates + Pendants
Identity, Necklaces, Packaging, Posters
The Task
Pomegranate seeds are popularly referred to as jewels, which made us curious to explore this pairing with Rooi Juice and Valley The Label. Combining the deliciousness of 100% pomegranate juice with the preciousness of authentic sterling silver and gold vermeil products.
The Idea
The Pomegranates + Pendants visual aligns with the PIGMENT logo featured on the necklaces. Within the packaging, two bottles of pomegranate juice are presented, with the necklaces suspended in the center. The incorporation of netting around the boxes and the use of a grid pattern evoke the nostalgic charm of netted fruit bags commonly found at markets.
* Designed & conceptualised in collaboration with my strategy partner at PIGMENT